Changing Times for Life in the Prairie

For several years, the City’s Communications Division has produced Life in the Prairie, a printed newsletter distributed each month as an insert in the Eden Prairie NEWS. The publication has become a key source for City-related news and information for those who live and work in Eden Prairie. In fact, according to the 2010 Quality of Life Survey, 86 percent of residents receive Eden Prairie NEWS, 95 percent of whom also said they read Life in the Prairie.

That Quality of Life Survey, conducted every other year since 2006, has also revealed more interest in receiving news and information electronically. And the percentage of residents who cite their primary source for local government information as the City’s website, edenprairie.org, has tripled since 2006. In response, we have increased the focus on electronic communication over the past few years, allowing us to deliver more timely information in convenient and cost-effective formats, as well as encouraging two-way communication between the City and the public.

To date, there are more than 9,500 subscribers who receive CITY NEWS email updates and more than 2,500 fans who participate in conversations on the City’s Facebook page. These initiatives have resulted in an average of nearly 30,000 people visiting the City website each month.

In the 2010 survey we asked the residents who read Life in the Prairie whether they would be willing to receive the newsletter in an electronic-only format if it would translate into the City being more environmentally friendly, saving costs and providing more timely information. An overwhelming 75 percent said they’d be interested in receiving Life in the Prairie electronically!

So starting this month, we’re making some changes! The print edition of Life in the Prairie will now be distributed on a bi-monthly basis – that means the newsletter will be inserted in the Eden Prairie NEWS on the third Thursday of every other month. And soon, a new and improved electronic edition of Life in the Prairie will be introduced – that means you will have the option of receiving timely City-related news and information delivered right to your inbox.

We know that change is not always easy, but our City takes pride in finding new and innovative ways to deliver services to the community effectively and efficiently. This is yet another example of how we’re doing just that.

My coworkers and I also like to receive feedback – positive and negative – on how we’re doing. So if you have any feedback about the City’s communications efforts, send it to communications@edenprairie.org.

Joyce Lorenz
Communications Manager