Today is a groundbreaking date in Public Safety blogging. A joint Police and Fire blog. To prove the point you can click on the respective Chief and see the exact same blog on Police Chief Dan Carlson’s and Fire Chief George Esbensen’s blog
So what prompted the use of a joint blog? What is so darn important? Well, since “collaboration” is the term of the week for teamwork, cooperation, joint efforts and so on, we thought a collaborative blog on a collaborative project was in order.
Months ago a branding initiative was undertaken for the City of Eden Prairie. As Chiefs we both thought this was a golden opportunity to symbolize the unity between our two departments as well as our connection to the City’s brand as a whole. The goal was to design patches that would clearly show the common bond that exists on a daily basis between our Firefighters and Police personnel.
This is the previous look of the three logos: Police, City General, Fire
The new look: Police, City General, Fire
Change is always difficult to embrace, but the continuity between the three logos clearly reflects a strategy and an overall identity between the images. The unity portrayed with the Fire and Police patches is symbolic of the true bond that exists between the two departments and the committment to keep those bonds in place into the future.
