Sunday Liquor Sales Have Begun

I have previously written about our city liquor operations and the possibility of Sunday sales. That possibility is now here, as the first Sunday liquor sale in Minnesota in over 150 years occurred this past Sunday, July 2.

All three of our city stores were open at 11 am.  This video captures the first few sales of the day.

The video certainly speaks to the modern day convenience of being open on Sundays.  Sunday is definitely a day when many of us complete our various errands and shopping trips.

However, from a business standpoint many operators feel that being open on Sundays will simply spread 6 days of business over 7 days.  Therefore, the cost of doing business on the 7th day will exceed the revenue gained from being open that extra day. A report from the Minnesota Department of Revenue estimates that retail sales would only increase 0.5 percent if Sunday purchases were allowed. However, another study says that by allowing Sunday sales, it is estimated that Minnesota sales volume would increase by 5 to 7 percent annually.  And another study even mentions double-digit growth.

Now I can say we will find out the true number, as Sunday sales are now legal and we (along with other municipal liquor stores) will be tracking and reporting on all of these sales.

Finally, to promote Sunday sales we are offering an “I Love EP” T-shirt with any $60 purchase on Sunday (while supplies last) at any of our three Eden Prairie Liquor stores.

One Comment

  1. Rob Wilcox
    Posted July 13, 2017 at 12:11 pm | Permalink

    I’d love to see the follow up reports about the true effect on revenue vs. operating costs as that becomes available.