How do I do this blog? I get this question a lot. Not as much as I did four or five years ago when I first started it, but probably once a month anyway. Here’s what that question typically looks like:
Hello Scott, I am researching the various cities that have blogs and would
appreciate your feedback on your CM Blog, pros and cons.
Thanks, Kathleen Fariss
City of Fontana, California
Since I’ve answered this question affirmatively so many times in my blog over the years, I’ve decided to answer it a little bit differently today. Please read the following article from Advertising Age magazine (it’s a quick one) that our City’s Communications Manager Joyce Lorenz forwarded to me. It’s called “Ten Reasons Your Company Shouldn’t Blog.” It’s pretty good. It explains how I do my blog.
Why do I do it? That’s a question for another day.
Enjoy!
