If you’ve been observing Eden Prairie city government, or reading this blog, you’ll no doubt know about the City’s change of design for its official logo. We worked out most of the logo issues in 2004 and planned to use 2005 as the year when we implemented the new logo throughout our organization. We decided to do the implementation over a year because it would allow us to make changes when it came time to make changes naturally, such as when we ran out of business cards, instead of paying extra to make a splash with an instant logo change which might happen in private industry. We’re a long-term organization, and we can afford to make image changes in a long-term fashion.
So, one last time, here’s The Old:
Now, here’s The New:
And here’s what The Old looked like next to The New at shift change on June 30/July 1 when the Police Department converted their official uniform patch from The Old to The New:
Changing the “brand” of an organization is no small feat and must be handled delicately and even-handedly. We’re through the bulk of the sensitive policy and design decisions now, and I’m happy about that. We’ve now moved on to making the normal everyday decisions that come with any organizational logo: Can the colors be changed a smidge? Can we use a different font? Can we let private individuals use it for their own purposes? We’ll still have to answer these sorts of questions, but I’m happy to say that I think we’ve got a firm footing for our responses to these and other similar questions.
That response is: “No, but thanks for asking.”
