I’ve got our Communications Division staff busy on a project to create a short video profiling Eden Prairie that will accompany Eden Prairie School Superintendent Dr. Melissa Krull on her trip to China next month. Dr. Krull is going to China as part of Governor Pawlenty’s 200-person trade mission team. We’re going to make many copies of this video. Dr. Krull will hand them out to the Chinese officials she meets with during her travels throughout the country.
The purpose the video is to attract interest from a Chinese city in entering into what we’re calling a “strategic community partnership”. I think of it as being somewhat like a “sister city” relationship, except deeper. We are looking for a relationship with a Chinese city that will enable both cities to gain. We want our businesses to gain from this initiative. We want the Chinese city to prosper from its relationship with Eden Prairie businesses as well.
In short, we want to establish a positive brand recognition for Eden Prairie in China. We’re the only “Eden Prairie” in the world. If we do this right, it could be a very valuable relationship for us in the future.
The Eden Prairie Sun Current carried an excellent story about the video in their local paper last week. I recommend that you take a look if you’re interested in more detail about this story.
