As many people do, the first thing I do each day when I get into work is turn on my computer, log in, and run through my accumulated e-mail. When I did that on Monday morning this week I had the following e-comment from my blog waiting for me in my Inbox:
Comment: I am a doctoral student in information studies at the University of Maryland and currently enrolled in an eGovernment course. One of my final exam questions is to identify a blog being used by a public sector website and analyze its value. A brief reply as to what motivated your interest in this tool would be greatly appreciated. And besides, I’ll get extra credit. I don’t think I need it but you never know! You can post an acknowledgement in your blog since as of today, I subscribe. Thanks, Malissa Ruffner
I replied to Ms. Ruffner’s question. In turn, she sent me a copy of the final exam question in which she references my blog. For your holiday reading enjoyment, here’s Ms. Ruffner’s response (printed with her permission) to question #9 of her 2005 LBSC 708/709 E-Government final exam:
LBSC 708/709 E-Government
Final Exam
5 December 2005
9. New Technology: Wikis and Blogs have surfaced as the latest in collaborative tools on the Web. Identify a public sector web site making use of one or both of these technologies and provide your assessment as to its e-government value. For extra credit, contact an official connected with the website (e.g., the Webmaster) and ask about the genesis for this new technology.
I have discovered the town of Eden Prairie, Minnesota. Eden Prairie is a community of roughly 60,000, near Minneapolis and St. Paul. It is home to 2200 businesses including the Minnesota Vikings. According to a Census Data snapshot of the zip code (for the city offices), the area is primarily white, and has a much higher high school and college graduation rate within its population than the national population.
In Eden Prairie, the town manager, the police chief and the fire chief all maintain blogs. The mission and function of these particular blogs is clearly stated at http://edenprairieweblogs.org/index.html; insights are personal and professional, employees and other individuals are acknowledged, specific ordinances or government functions are discussed. I examined the blog of City Manager Scott Neal in particular.
Mr. Neal has posted nine times during the month of December (through December 16). They cover a wide range of topics:
December 16: a recent lawsuit about billboards which prevented an “outside predator” from putting up tri-vision billboards; an interesting behind-the-scenes look at the history of the plaintiff (very carefully worded).
December 15: Preparation of the annual budget; the process and the new priorities
December 13: Test of the backup electrical generator, complete with a drawing. He admits it is not an “exciting topic” but a necessary service to maintain.
December 12: Meeting with Vikings owner at the Chamber of Commerce luncheon; the city hopes to keep the team offices there when a new stadium is built in Anoka County. Eden Prairie had dropped out of the running for the new stadium when the price tag got too high.
December 9: Profile of park maintenance worker who save someone’s life
December 7-8: Attendance at the National League of Cities Conference in Charlotte North Carolina, where Mr. Neal is co-presenting at a session on (what else?) government blogs.
December 6: Honoring public employees ceremony
December 5: Truth in taxation hearing scheduled for that evening
Mr. Neal’s blog is a very effective mix on all levels. It is attractive, simply arranged, and illustrated nicely with photographs. However, the writing is the centerpiece. And he is a good writer. He is able to convey relatively complex matters in very clear and accessible terms. It comes across as a very authentic reflection of a man doing a job that he is good at and enjoys. There is no sense of a hidden agenda or self-aggrandizement. There does not appear to be a behind-the-scenes PR guy ghost-writing. Mr. Neal provides an avenue for accepting input, but he makes no unconditional promise of personal response. His December postings make no reference to specific input from citizens. The actual level of interactivity is unknown.
In the wrong hands, a blog such as this could be little more than a propaganda-producing, self-serving tool but at least from this very outside look, Mr. Neal has seemingly achieved a high level of transparency in government action. In these days of fewer smoke-filled back rooms, it is important to read of budget discussions because, as the budget goes, so goes the government. His on the spot accounting of the value of the conference sessions he attended is a very effective way to counter the occasional negative reaction to government employee travel. He was able to connect it to his work back at home. Similarly, the “hobnobbing” with the owners of the Vikings at the Chamber of Commerce is tied to his efforts to hold onto the corporate offices even as Eden Prairie has to accept what must be a very difficult loss, financially and emotionally. And the description of the generator test really rounded out that picture nicely; “yes, some days I have lunch with important people and other days, I do very mundane things.”
There’s enough information in the blog to encourage a citizen in Eden Prairie to become civically engaged, without being overwhelmed. Without a blog, Scott Neal can only make personal connections with a finite number of people; with a blog, he can connect with so many more. It almost provides a “town hall” feeling. The Eden Prairie approach provides a good model for other cities and municipalities. That in itself is not unusual; in e-government efforts, the small town often leads the large city. The blog’s strength in providing personal insight could also be its weakness. It’s very possible that the next City Manager will not have the same kind of writing/story-telling skills, making the continuation of publication at risk.
The website of Eden Prairie had several other very interesting “transparencies”. Minnesota law requires that the top three salaries for municipal officials be published annually (for towns over 15,000). In Eden Prairie, they publish it on the bottom of the home page (http://www.edenprairie.org/v1/live/). There is also an employee directory linked from the home page, complete with telephone numbers and email access. A link to Council Agenda & Minutes is at the bottom of every page.
I used the “contact” option to submit an email to Scott Neal and captured the submission with two screen shots. Immediately afterwards, I received an auto-reply acknowledgement from “Lorene” who works in the City Manager’s office. She’ll be back in the office on Monday, December 19. If I hear back from anyone, I’ll pass it along.